Tata Tea looks to separate itself from the crowd and reclaim its positioning as a socially responsible label with a new version of its Jaago Re campaign.
FMCG stocks have underperformed the market, falling 2.2 per cent so far in 2014.
Ajit Mishra, Vice President, Research, Religare Broking, answers readers' stock market queries. Ajit will offer his unbiased views on a weekly basis
In 2006-07, TCS had employed 7,000 people in the eastern states.
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend.
The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.
Decline in the rupee coupled with a slide in the crude oil prices have dented the sentiments.
Tata Sons, holding company for the Tata group, is working on building a centralised rural business platform that could be leveraged for the entire group's benefit, instead of each company looking at it separately.
While one of them is on the verge of opening, three others are expected to come up in the next three years.
Since debuting in India in October 2012, the company has opened 15 Starbucks stores across Mumbai and Delhi.
Nescaf is leading the company's efforts to widen the public lens on its portfolio of brands
Investors remain cautious ahead of F&O expiry.
What will be the impact on the Euro itself? Will it devalue and to what extent?
The calculation excludes cross-holding of listed group cos in each other.
Perhaps, the group's leadership position and potential in the retail segment prompted Tata Sons Chairman Cyrus Mistry to identify retail as one of the group's four growth clusters in his recent Vision 2025 statement.
It's puzzling why Indian cos keep their acquired brands out of play.
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The nomination of cluster heads for defence, infrastructure and finance business is awaited.
While study was done before the current boardroom battle began, the findings indicate Tata is no longer viewed as aspirational brand by working professionals.
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